Alex Weindling

Third Generation Diamond Jeweler, writing about a lifetime of experience in the diamond business.

"Electric communication will never be a substitute for the face of someone who with their soul encourages another person to be brave and true."

—Charles Dickens

Alexander Weindling is a third-generation diamond jeweler. While no longer in the business, he has been responsible for building and growing several diamond brands, from diamond buying and trading to large retail suppliers and even a lab-grown diamond brand that revolutionized direct to consumer ecommerce for lab grown diamond engagement rings.

Mr. Weindling has been President and or founder of five jewelry companies, and orchestrated the sale and monetization of three of them. Two others remain leaders in the jewelry space with wholesale revenues beyond $100m. Mr. Weindling began his career in management consulting, later joining London Star Limited. For several years, he attended the monthly DeBeers site allocations which often exceeded $30m in rough diamonds, acquiring an expertise in rough diamonds. He regularly travelled to the company’s operations in the diamond manufacturing centers in Antwerp, Israel and Bombay. He initiated the globalization of the jewelry manufacturing sector of the company’s supply chain in Thailand, China and India. Mr. Weindling rose to become President of London Star Limited, oversaw sales in the hundreds of millions of dollars and was instrumental in the sale of the company in 1996.

In 1996 Mr. Weindling founded Weindling International Corporation which soon became a leading supplier of diamond jewelry to leading retailers such as Kays, Zale, JC Penney, Sams Club, Walmart and many others with revenues exceeding $100m. In 2004 Mr. Weindling initiated the first global merger in the space combining his company with India’s second largest diamond manufacturer. In November of 2007 Mr. Weindling sold his interests to his partners.

In January of 2008 Mr. Weindling formed AG Weindling, LLC. He sourced, branded, patented and trademarked the metal Platinaire, and inspired a revolution in the precious jewelry world that came to include even Tiffany’s who patented their own Rubedo. Platinaire was the first sustainable, recycled metal that featured an alternative precious metal for diamond set jewelry that bisected the price and value proposition of silver and gold. Platinaire remains in distribution at Walmart and JC Penney where the firm and its successor owners are a top supplier. Mr. Weindling sold his interests in December of 2012.

In January of 2013 Mr. Weindling accepted the position of President of North America and Global Managing Director of Jewelry for Georg Jensen, the heritage brand of Denmark and its royal family. Mr. Weindling circled the globe ceaselessly for a year between its headquarters in Copenhagen, it’s factory in Chiang Mai, Thailand and it’s 90 stores spread across Japan, Australia, Taiwan and Hong Kong.

For 2014 Mr. Weindling consulted and advised private equity firms Morgan Stanley, Castanea Partners and Clarion amongst others as jewelry assets John Hardy, Hearts on Fire, Daniels Jewelers and Spence Diamond came to market.

In 2015 Mr. Weindling assisted his life-long friend Victor Kiam III in the two -year liquidation of the assets and inventory of LiaSophia, the largest multi-level marketing, party–plan, costume jewelry enterprise in the country. As President, Mr. Weindling assembled a state-of-the-art ecommerce team, rationalized the operating and distributing architecture of the business and profitably monetized over five million units of excess inventory. From 2017 until its sale in 2023, Mr. Weindling led as CEO the Clean Origin brand and business, one of the pioneers in direct-to-consumer lab grown diamonds.

Mr. Weindling is an Honors graduate of Brown University, a longstanding member of the 24kt Club, YPO and a former board member of Jewelers for Children.

He lives in Greenwich Connecticut with his wife and three children.

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