Grown Brilliance Review: New Vertically Integrated Challenger Brand on the Block

This guide aims to provide comprehensive information to assist consumers in making informed purchase decisions. We carefully analyze every diamond jewelry and diamond engagement ring retailer to deliver the best advice on how to optimize value and where to get the most for your money. Our goal is to organize and present all the things that consumers should know before buying. We writes these articles personally (never with AI) and we update them regularly based upon our understanding only an insider would know. Our Editor has spent four decades as a global leader in the diamond jewelry industry having led six wholesale and retail jewelry companies, been a select client of DeBeers and a pioneer in the birth of lab grown diamonds. His family has been in the diamond business for over a century.

Purchasing a diamond or diamond engagement ring is a significant investment and can be intimidating and even frightening. Consumers often worry about making informed decisions and finding trustworthy retailers. When purchasing a product with which one is unfamiliar, it is important to invest the time to get educated on both the product, and the sellers of that product. A diamond engagement ring will symbolize a lifetime commitment and is a permanent display to friends, family and colleagues. The diamond, ring design, quality and the craftsmanship must meet or exceed all expectations. All data referenced in these reviews are as of the date of the review, we are not responsible for updating information as prices change constantly. Also, we are not compensated to write these reviews as they are independent of any given retailer or brand.

Summary of Findings

Grown Brilliance was among the very first diamond engagement ring jewelers to carry only lab grown diamonds and are reputedly the largest purely lab grown diamond retailer in the country if not the world. They are certainly the fastest growing online retail jeweler having been founded in only 2021. The company is the brainchild of Akshie Jhaveri, a third generation diamond jeweler. Akshie has been a force globally in the jewelry industry for years. Her equally successful husband has been a managing partner of the world’s largest natural diamond manufacturer for several decades. His company is considered by many to also be the largest grower of lab diamonds. The combination of Akshie’s well honed design aesthetic and her husband’s diamond strength is manifest in the incredibly intricate and unique diamond cuts that define their stunning diamond engagement rings and jewelry. Grown Brilliance is about better diamonds in finely crafted luxurious jewelry styles at outstanding prices.

Pros

• Prime source of lab grown diamonds

• Largest purely lab grown retailer in the world

• Best lab grown prices of anyone in our survey group

• Price match guaranty

• Best quality diamonds: 1ct, F VS2 excellent cut is their minimum

• Broad and deep assortment of classic and timeless diamond jewelry

• Unrivaled range of diamond cuts and shapes in uniquely designed and crafted diamond engagement rings

• 13 mall stores nationwide and 1 NYC showroom

• Upscale jewelry craftsmanship and impeccable manufacturing quality

• 24/7 customer service

• Free resizing post purchase policy

• Excellent return and warranty policy

Cons

• The enormous number of diamonds and designs may be overwhelming

• Lower color, quality and size diamonds are not offered

• Mined diamonds are not offered

  
  

Grown Brilliance Overview

Grown Brilliance Review 2025: Leading Online Jeweler for Lab Grown Diamonds, Diamond Engagement Rings, Wedding Bands and Jewelry

This in-depth review of Grown Brilliance, examines and evaluates its history and unique strengths in lab grown diamond sourcing, quality and cutting edge jewelry designs. We will discuss its unique positioning as the most prime source of lab grown diamonds and luxurious jewelry styling that have made it the largest, purely lab grown diamond retailer in America and why it remains a top choice for diamonds, jewelry and diamond engagement rings.

Introduction to the Grown Brilliance Brand

Grown Brilliance, founded in 2021, was conceived by a power couple who are among the most skilled and experienced young diamond jewelry professionals in the world, Akshie Jhaveri and her husband Tejas Shah. In 2021 Akshie founded Grown Brilliance as a passion project and expression of her personal values. No one of her pedigree envisioned the path to disrupting how couples buy diamond engagement rings. But it was obvious to her. Akshie saw the future of sustainable and ethically sourced lab grown diamonds as a way to offer 100% conflict free diamonds to a larger audience at a price they could afford. In 2023 her husband, Tejas Shah, joined to support his wife in the explosive growth of the brand she had launched less than two years before. This allowed Akshie to focus on being the Creative Director of Grown Brilliance. The results were almost instant. The design sensibility and gracefulness she brought to the creative process have catapulted Grown Brilliance to a leadership position in timelessly elegant and exquisitely crafted diamond engagement rings and fine jewelry.

Grown Brilliance Brand Heritage, Background and Evolution

Our Editor first met Akshie many years ago when, still in her twenties, she was the head of all jewelry sourcing in India for Walmart. This was a very senior position for a person her age as India is the world’s largest diamond cutting and jewelry fabricating nation and Walmart was the world’s largest retailer at that time. In 2005, her husband Tejas Shah became the North America CEO for the world’s largest diamond cutters and jewelry wholesalers, Kiran (natural diamond) / Kira (lab grown diamonds) and they settled in New York. Though some may jealously contest the scale of the Kiran group, DeBeers has testified to their position as the world’s largest diamond manufacturers, polishing over 5.7m carats annually. The company that was once the largest supplier to all the major diamond jewelry retailers in the United States has, in effect, now brought their products and prices directly to consumers.

The growth of Grown Brilliance may in part be attributed to their early positioning as an exclusively lab grown diamond jeweler. The unprecedented success of the brand, however, is because it is led by a uniquely experienced female founder who intuitively grasps the values and feelings of the American diamond and jewelry shopper of today.

Grown Brilliance offers lab grown diamond engagement rings and diamond jewelry designs to everyday consumers with the same design intricacy and master jeweler craftsmanship you would find with a mined diamond for many times the price in a Tiffany, Cartier or other luxury boutique. Akshie Jhaveri’s unique prime diamond and jewelry sourcing capability allows Grown Brilliance to make the unattainable easily attainable. Approximately 88% of all jewelry and nearly 100% of diamond engagement rings are worn by women. More and more the process of choosing a diamond engagement ring is something couples do together. Grown Brilliance may be the only brand ever run by a couple-and it shows in everything they do.

Of the four largest online lab grown diamond selling jewelers, the other three are large publicly traded companies. Two are part of the same $7bn specialty retailing conglomerate and the third is run by two Stanford Business School graduates who previously worked in private equity and consulting. Grown Brilliance stands apart as the only one founded by diamond jewelers, one a GIA trained gemologist, who have worked their whole lives in only one industry: diamond jewelry.

Grown Brilliance Product Range and Quality

Grown Brilliance Diamonds

Grown Brilliance doesn’t need to fill their website with pages explaining how their diamonds comply with the Kimberley Process, the global protocol created by the diamond trade to help abet the mining and the sale of conflict diamonds. And they don’t need to be members of the Responsible Jewelry Council. Because Grown Brilliance sells only lab grown diamonds, they don’t need to convince shoppers of their ethics or virtue-signal their commitment to a more sustainable and humane mined diamond by joining committees for all to see. Grown Brilliance’s founders spoke with their feet and their wallets when they left their personal and family legacies behind in order to bring lab grown diamonds to the world.

Conflict free diamonds can be a very loose and porous label.

Our Editor spent years in the mined diamond business but left in part as he learned more about the legacy of mined diamonds and the many loopholes within the Kimberly Process. His early involvement in lab grown diamonds was largely driven as an effort at personal redemption. He believes that in our efforts to perpetually improve the enforcement of conflict free diamond mining and trading we must be ever vigilant and relentless. The highly imperfect Kimberly Process was established in 2003 and the self-governing Responsible Jewelry Council was founded in 2005. As an industry, almost nothing more has been done in the ensuing decades. As individuals, however, Akshie and Tejas did everything. In order to make a better diamond world, they walked away from the only work they had ever known and generations of their family legacies. The risk they have taken to lead this diamond revolution in order to make the world a better place is remarkable by any measure. It makes their company Grown Brilliance the place to shop for lab grown diamonds, diamond engagement rings and jewelry. And for full disclosure, Grown Brilliance now owns the Clean Origin brand, a brand that used to be managed by a large part of our team.

It is essential that a consumer come to understand the difference between price and value when buying a diamond. All four C’s (color, clarity, cut and carat size – see our section on certification below) impact the price of a diamond and must be considered before determining value. Quality of cutting and polishing are also critical. Integrity and trustworthiness of the jeweler, however, are of paramount concern when spending hundreds or thousands of dollars buying a diamond. A buyer can be confident that any diamond purchased on Grown Brilliance is conflict free, a claim only a company that refuses to carry a single mined diamond can say. For customers who seek a 100% conflict free assurance or customers who want the lower cost and the bigger and better options of a lab grown diamond, Grown Brilliance alone among major online jewelers makes this their exclusive focus. All of the lab grown diamonds offered for sale by Grown Brilliance are carefully curated for their gemological laboratory certification and the best of all four C’s.

Grown Brilliance Diamond Assortment

We appreciate and respect that unlike most other online jewelers, but like only the highest end luxury jewelers, Grown Brilliance sells only top quality diamonds. Grown Brilliance is the only lab grown retailer to exclusively carry certified “colorless diamonds”.

The diamond experts at Grown Brilliance are meticulous and unwavering in ensuring that only the best, conflict free lab grown diamonds are allowed for sale on their site or in their stores and showrooms. We have consistently recommended F VS2 excellent or ideal cuts as the minimum a lab grown diamond shopper should consider. We believe Grown Brilliance does customers a great service by completely curating out smaller, inferior diamonds from their offering. Drawing on over four decades of experience, our Co-Founder admires and respects Grown Brilliance’s commitment to simplifying the diamond shopping experience in this transparent way.

All Grown Brilliance lab grown diamonds are evaluated not only by an independent laboratory like the IGI or GIA, but have been curated from the creme of the largest diamond producers in the world. Grown Brilliance does not carry and will not sell a loose diamond of lower color, clarity, cut and carat size than an F color, VS2 quality, excellent cut, 1.00ct. A buyer should not be intimidated by this because their prices start at an industry leading low of $650 for this exquisite FVS2 excellent cut1.00ct. More on pricing later. Every other online jeweler clutters their site with tens or hundreds of thousands of diamonds of lower carat weight, color, quality, and cut. Grown Brilliance will not waste a consumer’s time. Diamond shoppers will quickly appreciate how Grown Brilliance makes the shopping experience simple by curating a selection of only the very best lab grown diamonds.

But Grown Brillliance has only curated their diamond selection, but they have not limited it. Diamond shoppers will find more F VS2 excellent cut 1.00ct or better lab grown diamonds available for sale on Grown Brilliance than on any other leading online brand in our survey. But even more impressively, they have more than all the others combined.

Our experts took the comparative analysis one step further and what we found was astounding. Leading independent diamond analyst Edahn Golan, writing in the January 9th 2025 TENORIS industry insights report, revealed that in 2024 the average price for a lab grown diamond was $2,443 and the average diamond size was 2.03.

So our experts analyzed which of the online jewelers in our survey had the most diamonds and the most value in that range. The dominance of Grown Brilliance in 2ct and larger diamonds for less than $2,500 is amazing. Of course the lowest quality Grown Brilliance offers is F VS2 whereas the others in our analysis go as low as J I1. So we prepared an analysis of ‘apples to apples’ concluding that for the customer who wants a better quality diamond over 2.00cts and has a maximum budget of $2500 Grown Brilliance has more than 20,000 from which to choose. The others have barely a handful at that price, but plenty available for more money.

Here is an example of a 2.00ct F VS1 excellent cut diamond for $2020 on Grown Brilliance:

Because lab grown diamonds cost so much less than mined, Grown Brilliance saves consumers money by using certificates from the International Gemological Institute, IGI, for virtually all of their lab grown diamonds. We agree with this decision because the cost for certification from the IGI is markedly less than the GIA. A GIA certificate could increase a diamond shopper’s cost of a lab grown diamond by a double digit percentage.

Sample IGI certificate for the diamond above from the Grown Brilliance website:

Our Editor and team were early pioneers in the validation and acceptance of lab grown diamonds in 2017, again through Clean Origin, now owned by Grown Brilliance. Over the last eight years, the technology for growing gem quality diamonds has improved, expanded and consolidated in the low cost centers of India. This has resulted in the price of lab grown diamonds coming down enormously. Because the cost of lab grown diamonds have corrected so much, the founder strongly advises consumers to only consider buying the topmost qualities, with 1 carat, F VS2, ideal cut as the minimum carat, color and clarity. Grown Brilliance simplifies the shopping for a lab grown diamond by curating and limiting their assortment to what is best for consumers. We appreciate that Grown Brilliance has done the work for consumers by offering only the lab grown diamonds that are the best value for consumers.

We also appreciate that Grown Brilliance does not needlessly clutter their site with smaller sizes of lab grown diamonds, which would only serve to confuse diamond shoppers. Perhaps because they are diamond and diamond jewelry professionals their whole lives, they already know what the independent analysts at Tenoris publish about the preferences of lab grown shoppers. Or perhaps it is because they are the lab grown specialist and are not distracted by the trends of mined diamonds. For whatever the reason, the date makes clear that Grown Brilliance has the largest selection of the diamonds most frequently purchased by consumers.

Almost all the diamonds for sale on Grown Brilliance are 2.00ct and larger, whereas the others in our survey are around half.

With an ideal cut,certified 1.00ct F VS2 round lab grown diamond selling as low as $590, a 1.50ct selling as low as $1290, a 2.00ct as low as $1715 and even a 3.00ct for only $2735 consumers can find tremendous value for any budget when shopping for lab grown diamonds at Grown Brilliance.

For the diamond shopper who has environmental concerns in how their diamond was formed, Grown Brilliance is the exclusive global distributor of Aether Diamonds, the only carbon negative diamond in the world.

All Aether diamonds come with an IGI certificate.

For the consumer to whom sustainability is important, Grown Brilliance holds themselves to a higher standard. This extends beyond their diamonds and includes their gold, packaging and carbon neutral commitment.

Grown Brilliance has a lab grown diamond for everyone, no matter their budget, taste or level of environmental concern. They have by far the largest assortment of bigger and better lab grown diamonds than any major online jeweler. And they alone curate their diamonds for the best of all 4 c’s. Whatever diamond a consumer may dream of, Grown Brilliance has it and at a market beating price.

Grown Brilliance's Diamond Pricing and Value

Grown Brilliance Value

As the only vertically integrated lab grown retailer Grown Brilliance is able to offer pricing and selection that are best in class. Though there is some speculation as to the degree of that integration – whether they get first right to buy any of the lab diamonds produced by the Kiran group or are actually part of the group – it doesn’t matter. The fact that Grown Brilliance can offer so many of only the best color, quality, cut and carat size and nothing lower is all that matters for consumers. And it makes them unique among all other lab grown retailers. The Grown Brilliance founders did not get degrees in technology or go to business school; they went to ‘diamond school’ for much or all of their lives and careers. It is hard to imagine competing with that.

As a digital first, online diamond jewelry company, the prices of Grown Brilliance’s diamonds are a fraction of what a consumer would pay in a traditional store. Yet consumers still can see the diamond or diamonds of their choosing in one of 14 mall locations. Some consumers still may prefer to examine what will become a family heirloom in a mall store where they can easily shop the competition. Increasingly couples are shopping together for diamonds and diamond engagement rings and many like to wander from store to store so as to compare on a quiet afternoon or weekend. Grown Brilliance has the most mall stores of any lab grown jeweler and the prices are the same in store as they are online.

In a side by side comparison with the other three major online diamond retailers, the lab grown diamond pricing for the most desirable categories was the lowest price and the best value.

In addition to Grown Brilliance’s capability to show diamonds in a mall store, their aftercare is also everything you would expect from a premium diamond engagement ring brand. A customer has 30 days to return any purchase for a full refund and Grown Brilliance will pay the return shipping. Their price match guarantee is evidence of how confident they are of their price and value. The Grown Brilliance lifetime manufacturer’s warranty is equal to or better than our survey group ( see detailed analysis below). Most of all when a consumer chooses to purchase a diamond, diamond engagement ring or fine jewelry from Grown Brilliance they know they are buying from the source. Our Editor has had many interactions with Grown Brilliance’s Co-Founder Tejas Shah. He is delighted to go on record in support of Tejas as one of the most gifted diamond experts and executives he has known in his four decades. He knows the Kiran company well and is confident they have the resources, the senior management and the means to source their diamonds like no other organization and deliver them at market-beating prices to consumers worldwide. As importantly, they have the financial strength and staying power to be in business while others come and go.

Grown Brilliance Lab Grown Diamond Price Comparison

Grown Brilliance has the very best prices of the top four online retailers in every category we surveyed. Below are the results for F VS2 ideal 1, 2, 3, 4 and 5 carat lab grown diamonds.

Grown Brilliance has the best prices by hundreds of dollars in 1ct and 2ct diamonds and by thousands of dollars in 3, 4 and 5ct diamonds. For the diamond shopper who only wants the best–the best diamonds AND the best prices Grown Brilliance is the best. Take caution however, that any price leader often taunts other retailers down to their prices and there are often price matching programs not advertised that you should discuss with retail and customer service associates that could save a few hundred to a few thousand dollars if you're well informed. Also ensure you're getting what you need from an aftercare standpoint, so you're comparing apples to apples.

Grown Brilliance's Diamond Buying Experience

Grown Brilliance Website Usability and User Experience

Navigating a website with 200,000 diamonds and finding the ones a shopper wants to explore requires fast, up to date technology that works on your phone as well as it does on your laptop. Grown Brilliance is the newest of the major websites and it shows in the simplicity of their cutting edge technology. Whether in a store or online, a careful consumer will want to closely examine and compare many different diamonds. Grown Brilliance has 360 degree unique videos for every diamond. Our Editor feels strongly that consumers are best served beginning their search for the perfect diamond online because they can view and compare many diamonds. This system is vastly superior to what is available in traditional jewelry stores. Because Gown Brilliance has so many mall stores, however, consumers can have the best of both.

In a traditional store consumers would be lucky to have more than a few diamonds to compare and not the diamonds they select but the diamonds the store wants them to buy. In some stores a shopper might be given a 10x magnifying glass or loupe with which to view the diamond. Examining a diamond through a 10x loupe is a specialized skill. It can take weeks of training to begin to understand how to even hold and position the small, handheld magnifying glass. Moreover, understanding how and what to look for takes training and time and evolves over a lifetime. It isn’t right when a store salesperson puts a loupe in the customer’s left hand and a specialized, nearly 7 inch tweezer in the other hand and tells the customer to look at the diamond.

If a shopper should somehow manage a brief glimpse of a diamond this way–which is doubtful– they are only able to view one diamond at a time. This prevents customers from comparing diamonds side by side. On rare occasions a store might have a stereo microscope like this:

Under special LED white lighting meant to enhance the apparent color and sparkle, a buyer is shown one diamond at a time, and seldom at full magnification. Moreover, the prospective buyer is only able to view the top of the diamond and not the sides and bottom.

The Grown Brilliance video diamond imaging system magnifies every diamond 10x-30x and allows a buyer to view every possible angle of the diamond top. This allows a diamond shopper to see much more of a diamond than possible with the 10x top only magnification one might get in a traditional store. On the Grown Brilliance website a buyer can carefully inspect every detail of the diamond–every facet, on the top and the bottom. Of equal importance, this will also reduce the risk of misrepresentation, a common concern in online purchases. We like that on Grown Brilliance a diamond shopper can display any one of more than 200,000 actual diamonds because it gives the buyer control of how they prefer to shop. But Grown Brilliance has built their website to make comparisons easy, and they even recommend similar diamonds you might have missed.

We were searching for a while on our 15 inch MacBook and checked out many different diamonds. We liked this 2ct F VS1 Ideal Cut diamond.

That was when we scrolled down and discovered another great feature of the Grown Brilliance website. We could view eight additional diamonds all at the same time. We could see side by side images of all the diamonds we had recently viewed, four at a time but we could scroll right and see them all. And on the same screen Grown Brilliance showed us four similar diamonds, and again we could scroll right and see even more.

Consumers will be happy to see that Grown Brilliance began by suggesting similar diamonds that were better color but cost less money, like this 1.98ct for $1,700.

The experience was almost as good on an iPhone where we could view two diamonds at a time rather than four as on our Mac, but could scroll right to see the same amount of similar diamonds and all of the other diamonds we had previously viewed.

We were particularly impressed by the integrity of the similar diamond recommender tool. Consumers are all too familiar with pushy sales people in stores who care only about their commissions. Grown Brilliance really earned our trust when we selected this D IF 3.17 carat diamond for a whopping $13,945! And their similar diamond tool came back with these diamonds for less than $3,500.

No consumer needs a D color and an internally flawless diamond. Grown Brilliance suggested F VS2 diamonds ranging from 3.45 to 3.62, significantly larger than the $13,945. This is exactly how our Editor would advise his own friends and family and diamond shoppers should really appreciate this.

Then Grown Brilliance really surprised us. We scrolled right and the fifth similar diamond they recommended appeared on our screen. Because there are customers who only want the best color, D, Grown Brilliance included a D VS2 3.02ct diamond for $4,225.

Again, this is exactly how our Editor would guide a diamond shopper because no one, not even our Editor, can see the difference between an IF and a VS2 with the naked eye. And $9,720 extra is a lot of money for something even a third generation diamond expert with forty years of training and experience like our Editor cannot see.

Grown Brilliance truly distinguishes themselves for their ‘customer first’, high integrity approach to delivering the best value to their clients and not the most money into their own pockets.

Looking at multiple diamonds at the same time on Grown Brilliance is a better way than looking at a diamond under a microscope in a store. And comparing diamonds at your kitchen table and in the privacy of your home or office is a less pressured experience. On your phone, iPad or desktop a diamond shopper can magnify any natural or lab grown diamond 30x and see it 360 degrees. The GIA, the most trusted geological laboratory in the world, certifies your diamond based upon 10x magnification. So having a technology that allows a diamond or diamond engagement ring buyer to examine any one of the hundreds of thousands of online diamonds by a magnification of 30x is clearly an advantage for the consumer. The husband and wife Co-Founders at Grown Brilliance have literally handled billions of dollars of diamonds. They are experts but more importantly, they know how to treat a customer.

Grown Brilliance's Customer Service and Support

Diamond Expert Services

Most first time buyers do not understand how to evaluate a diamond. Grown Brilliance customer service experts are available to help answer all your questions. It is important to understand that these are experts trained to serve customers and answer questions, not commissioned salespeople. No consumer wants to be rushed, pushed or manipulated into making a decision.

Whether by making an in store appointment or a virtual appointment, Grown Brilliance always tries to make a personal connection with each shopper and give them the respect and attention of uninterrupted time with one of their consultants. Rather than sell you what they want, it’s all about understanding each customer's needs. That’s why they offer a 15 minute, 30 minute or an in-store personal appointment.

And before the meeting they gather as much information on your needs

Consumers can also call, email or use the chat feature. Having so many different ways to interact with Grown Brilliance puts the diamond consumer in complete control of the shopping experience. Having an expert to explain the pro’s and con’s of each diamond is always great. For those who want to chart their own path, having the similar diamond recommender algorithm on the site is unique and stress free. And when Grown Brilliance consultants or the website suggest ways to save a diamond shopper money, they certainly win our trust. Finally, the ‘hybrid’ online / stores selling system of Grown Brilliance is the best way to buy a diamond. A shopper can start online to get educated, use the many options to speak with a consultant when they are ready and finish with a personally selected diamond purchased online or in person at a store. And of course, in all cases they are protected by a 30 day no questions asked return policy.

The exceptional diamond consultants at Grown Brilliance are an important advantage they offer consumers. Any diamond customer can take all the time he or she needs to get educated on diamonds by having this free teacher. In addition to cut, color, clarity and carat weight the experts can explain every detail of diamond cutting like table and depth percentage. Though few if any one can detect these differences after a diamond is mounted and set, there are buyers who wish to explore this level of technical detail and the trained experts at Grown Brilliance are ready to help. And with more than 200,000 different diamonds at their disposal, they can offer a customer options of every kind and at every price point. No traditional jewelry retailer can match this. Finally, the Grown Brilliance online similar diamond recommender feature diamond is truly “neutral”-- except they seem to have programmed it to offer a lower price option. Grown Brilliance is a great resource by which a diamond shopper can educate themselves and find the diamond that best fits their budget and their dreams.

Grown Brilliance's Diamond Certificates and the 4 C's

The diamond will be the most expensive part of any diamond engagement ring purchase so it is important to take the time to research and learn about the 4C’s. Our Co-Founder explains in detail how to understand the GIA 3ct Oval certificate below:

Date

The date the diamond was examined and certified by the gemologists at GIA. This is important for consumers because if a diamond is old inventory, there is probably something undesirable or substandard about it.

Report Number

This is the individual GIA certificate number unique to this diamond. It has also been microscopically laser inscribed on the side of the diamond. It does not impact the refraction or shine and will not be visible without at least 10x magnification. This is important because it can protect buyers from diamond fraud or substitution, which, though rare, is a risk when repairing a ring at an unethical jeweler. The number is also logged on the global database of GIA certificates, providing a permanent record of your diamond. This can prove very important should a consumer need to make an insurance claim and cannot locate the printed certificate received when the purchase was made.

Shape

The outline of the diamond when viewed from the top down, while the cut is defined by the pattern of the facet arrangement. Most buyers prefer a round also known as a brilliant cut diamond. Other shapes are collectively referred to as fancies. The most popular of these today are oval, pear and emerald. Historically marquise and princess cuts were also popular,

Measurements

The diamond’s dimensions are in millimeters. For a round diamond it is the minimum and maximum diameter and the depth. Non round diamonds will use the length, width and depth. This is important information a buyer should learn and understand as these impact the brightness, fire or light of the diamond.

Carat Weight

The weight as measured in carats to the nearest 1/100th of a carat. A carat is equal to 0.2grams.

Color

Describes the degree to which a yellow hue is present. Color is graded on a scale from D-Z though most gem quality diamonds are within the D-J colors. D is the whitest and by K even an untrained eye can detect the yellow hue. This will be an important consideration for buyers as prices of a D color will be higher than a J, particularly for a natural diamond. The tradeoff a consumer will often have to make is between color and carat weight.

Clarity

Describes the degree to which natural inclusions or blemishes are visible under 10x magnification.

Cut

Determines the light reflecting properties, also known as the fire, scintillation or brilliance of the diamond’s appearance. In the opinion of our founder, cut is the most important of the 4C’s because even the finest diamond if poorly cut will not refract light optimally and thus will emit inferior fire and brilliance.

Polish

Polish describes the smoothness of a diamond's facets. A high-quality polish will leave little to no scratches and slightly optimizes for maximum brilliance.

Symmetry

Symmetry describes the degree to which a diamond's facets are mathematically aligned to emit maximum light. A symmetrical diamond emits high levels of fire and brilliance.

Fluorescence

Fluorescence causes diamonds to emit a soft, bluish glow when exposed to UV light. The Fluorescence grade describes the color, and strength of color when a diamond is graded under UV light. The founder prefers diamonds with no fluorescence.

Grown Brilliance Diamond Review Conclusion

Grown Brilliance is the online jeweler of choice for better quality lab grown diamonds at even better prices. They distinguish themselves from all other online jewelers because they are vertically integrated and founded and operated by lifetime diamond experts. They have the most bigger and better lab grown diamonds than all the other jewelers in our survey combined.

Grown Brilliance makes it easy to shop for the right diamond or diamond engagement ring in the very best quality, in designs consumers will love and at a price that delights most budgets. Grown Brilliance exceeds all customer expectations in every way.

Grown Brilliance has successfully disrupted the centuries-old mined diamond business. This is even more remarkable because the founders and operators come from the pinnacle of that world. Their exclusive focus on conflict free, sustainable lab grown diamonds sets them apart from all other major online retailers. Despite their legacy ability to easily dominate in mined diamonds as well, they chose the name of their brand thoughtfully and will never carry a single mined diamond in their brand. They chose instead to be the biggest and the best priced exclusively lab grown online retailer in the world.

Grown Brilliance Diamond Engagement Rings

Grown Brilliance offers an elegantly designed collection of diamond engagement rings and wedding bands, carefully curated by their gifted creative director. The fine and detailed craftsmanship of all Grown Brilliance rings is exactly what we expect from a family that has lived and breathed the jewelry business for decades. The workmanship is exemplary and the attention to detail is extraordinary. Grown Brilliance draws from the finest designers and craftsmen the world over, including the United States, India, Thailand and China. Their ties to India give them unique access to a particularly strong cohort of master jewelers at the ready. And because of their diamond dominance, they alone among our survey group offer very complicated diamond engagement rings that use all kinds of special cut diamonds embedded in the designs like this stunning almost 7ct beauty from the Badgley Mischka Collection:

Each of the 9 emerald cut diamonds on the sides of the ring must be specially cut so they exactly match each other. And they have to scale down in size and width as they descend the shank of the ring with the opposite side’s diamond exactly matching. And all the colors have to be exactly the same or it will look like a chess board. You won’t see rings like this in too many places because you need to have great diamond cutters and great jewelers to make it. Grown Brilliance is the only place we have seen any ring of this level of luxury–in platinum and all for $5635. Our Editor was awe struck by this diamond engagement ring and the many others like it. Simply amazing. The design, quality and jewelry manufacturing capability of Grown Brilliance sets them apart from most every jeweler online or in stores.

Most consumers, we know, will want a more classic and traditional design. Grown Brilliance has two ways a customer can select the diamond engagement ring of their dreams. For the customer who wants to individually select their diamond from the more than 200,000 offered, like this 2.05 ct colorless diamond:

they offer this ring builder tool next:

We like this tool because it allows the customer to see and to control the thousands of different possible rings for their diamond and all the pricing options very quickly. This allows the diamond engagement ring shopper to stay within their budget, in this case $2,700, and build their ring according to what is most important to them. We chose the basic solitaire, the most popular selection of diamond engagement shoppers. In the “ring metal” category in the image above we chose 14kt white gold and came within budget.

But if a shopper wanted platinum this ring would exceed their budget.

The Grown Brilliance tool allowed us to try a smaller diamond with the ring by going to the “carat” line on their ring builder and selecting this 1.51 ct diamond

And it automatically placed that diamond in our platinum setting to produce this ring:

Our finished rings were both within our budget and only $25 different in price! Having experienced building both rings, the customer has learned and can now make an informed choice between the metal they want and the diamond size they want. We like that Grown Brilliance empowers diamond engagement ring shoppers to stay within their budget and educate themselves on the tradeoffs of doing so.

The other path, starting with a ring, though simpler, is more restrictive as Grown Brilliance will be selecting the center diamond for you. Though it is thoughtful of Grown Brilliance to offer a choice, we encourage diamond engagement ring shoppers to take the time to learn about diamonds and select their own heirloom family gem. This is because the two most compelling reasons to buy a diamond engagement ring online rather than in store is the massive selection of diamonds and the fact that you will be saving a huge amount of money on your ring. We strongly encourage diamond engagement ring shoppers, whether shopping alone or as a couple, to personalize the symbol of their bond and their love by starting by with a diamond. You chose each other from the 8.2 billion people on the planet; choose your diamond from the 200,000 on the amazingly simple and amazingly well priced Grown Brilliance online store.

Grown Brilliance wins our highest recommendation for their masterful assortment of diamond engagement ring styles and designs. From the classic to the most cutting edge and unique diamond intensive engagement rings, they have everything and anything to bring to life the dreams of any engagement ring shopper and to bedazzle any bride.

Grown Brilliance Fine Jewelry

Grown Brilliance is an amazing place to shop for jewelry for any occasion or special moment. They cover a broad range to satisfy every diamond jewelry shopper. They offer everything, from classics to cutting edge, basics to esoteric and opening price points to high jewelry. The quality of the craftsmanship is outstanding, and adheres to the same lofty standards of their diamond engagement rings.

For years one of the most popular gifts, self purchases or bridal shower jewelry designs has been Inside-out hoop earrings like this 1ct from Grown Brilliance

When we compared the pricing of this timeless classic to other online jewelers we discovered what a tremendous value Grown Brilliance was offering shoppers. Their hoop was less than half the price of some of the jewelers surveyed and more than $300 less expensive than their nearest competitor. Grown Brilliance is able to deliver value and quality on many of the classic and timeless designs that never go out of style. For customers who seek cutting edge styling with an earth friendly vibe, look no further than the Naas collection, exclusively available on Grown Brilliance. The designs are the passion of two Mexican women gemologists with a gift for blending earth friendly gold and diamonds with earth inspired designs.

We found their Wavy Bangle Bracelet delicate, inspiring, feminine and absolutely beautiful.

For the customer that can step it up in price and wants that ‘bling’ we haven’t seen anything that can rival the dazzle and sparkle of Badgley Mischka. This 14 ½ ct, diagonally set emerald tennis bracelet is a show stopper:

But as if that doesn’t scratch your itch, the high jewelry collection certainly will. Akshie brought all her diamond jewelry design experience and her passion together in one giant celebration of artistic beauty and hand crafted jewelry. The pieces range as large as the 154 carat Cusco Necklace.

Akshie’s collection is a must see and a unique offering from a very unique talent.

We appreciate the breadth and depth of the jewelry offered at Grown Brilliance for every budget and every one of life’s special moments of celebration. Their quality and pricing on classic, timeless designs is compelling and difficult to match. Their superbly crafted, diamond intensive branded collections and high jewelry are truly masterpieces.

Grown Brilliance Aftercare

Shipping

Grown Brilliance offers free FedEx shipping both ways on all orders regardless of the price of the order. A buyer has 30 days to return their purchase and Grown Brilliance will pay the return shipping.

Returns

Grown Brilliance stands behind their product with an industry standard 30 day return policy offering a 100% refund, on most products and a credit for custom, high jewelry and international orders. They extend this 30 day window to as much as 60 days in late November for Christmas holiday shoppers. Because you are buying your diamond ring or jewelry sight unseen, this is really important for buyers. This takes the risk out of an online purchase versus being in a store. More importantly a customer can wear, examine and show others her diamond engagement ring, wedding band or jewelry in their own home and under their natural light. Jewelry stores spend a fortune on the best, whitest ceiling lights. And most in-cabinet lighting is just 18 inches from the jewelry. This kind of light is entirely different from most people’s homes or normal outdoor daylight. Jewelry store lights are engineered to make all their diamonds explode with light. Better to select your diamond, diamond engagement ring or diamond jewelry in the lighting of your own home.

Warranty

Grown Brilliance offers an industry standard lifetime warranty against manufacturer's defects.

Ring Resizing

Grown Brilliance offers free ring resizing within the first 30 days of your purchase. Even better, they guarantee a lifetime free annual resizing once a year for every year you own your ring.

Customer Service

Having a person and not a robot on the other end of a phone call or a chat to discuss a diamond, jewelry style or the status of a purchase, repair or return distinguishes Grown Brilliance from most other jewelers. Having so many mall stores and showrooms nationwide, the most of any online jeweler, is even better.

Grown Brilliance Review Conclusion

In conclusion, as the largest purely lab grown diamond jeweler in the United States, Grown Brilliance – in less than a decade – is recognized as the premium lab grown diamond engagement ring and jewelry brand by brides everywhere. At the same time their price positioning and the value they offer is the best in many categories surveyed. Their diamond engagement ring designs feature some of the most intricate diamond intensive styles available anywhere. Their jewelry designs are inspired, elegant and informed by the talent of their co-founder and creative director. Their ever expanding base of mall stores and new brands allows them to meet customers wherever they are, be it online or in person. The spirit that inspired two mined diamond jewelry veterans, at the height of their careers to innovate, disrupt and revolutionize the world of diamonds and diamond engagement rings makes Grown Brilliance one of the very, very best places in the world to shop for lab grown diamond engagement rings, wedding bands and jewelry.