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VRAI offers the most sustainably manufactured, zero carbon diamonds of any in our survey group

VRAI offers the most sustainably manufactured, zero carbon diamonds of any in our survey group

Brilliant Earth stands out as, well, a brilliant place to buy a diamond, diamond engagement ring or fine jewelry. They have the largest selection of lab grown diamonds and the most ethically sourced natural diamonds of our survey group.

Brilliant Earth stands out as, well, a brilliant place to buy a diamond, diamond engagement ring or fine jewelry. They have the largest selection of lab grown diamonds and the most ethically sourced natural diamonds of our survey group.

James Allen stands out as a premier online diamond retailer, offering an unparalleled selection of certified diamonds, competitive pricing, innovative technology and diamond expertise that enhances and distinguishes the buying experience.

James Allen stands out as a premier online diamond retailer, offering an unparalleled selection of certified diamonds, competitive pricing, innovative technology and diamond expertise that enhances and distinguishes the buying experience.

Blue Nile stands out as the premier luxury online diamond retail brand, offering an unparalleled selection of certified diamonds, competitive pricing, innovative technology and diamond experts that are not salespeople

Blue Nile stands out as the premier luxury online diamond retail brand, offering an unparalleled selection of certified diamonds, competitive pricing, innovative technology and diamond experts that are not salespeople

As the largest purely lab grown diamond jeweler in the US, Grown Brilliance is recognized as the premium lab grown diamond engagement ring and jewelry brand by brides everywhere

As the largest purely lab grown diamond jeweler in the US, Grown Brilliance is recognized as the premium lab grown diamond engagement ring and jewelry brand by brides everywhere
About Me

Alex Weindling
Third Generation Diamond Jeweler, writing about a lifetime of experience in the diamond business.



